Privacy Policy

This policy explains what information Live Free Software collects, how we use it, who we share it with, and the choices you have.

Each section starts with a short summary in italics. Summaries are for convenience; the full text governs.

1.Who are we, and what does this policy cover?

In short: we are Live Free Software LLC in Manchester, NH. This policy covers our own website, accounts, billing and marketing.

"Live Free Software," "we," "us" and "our" mean Live Free Software LLC. "You" means anyone who visits our website, signs up for a free trial, becomes a client, or contacts us.

Our two roles

• When we decide how information is used, we are the "controller." This covers our website visitors, trial users, clients' account and billing details, and our own marketing.
• When our clients use our platform, they collect information about their own customers and leads. For that information, we are a "processor" or "service provider." We handle it only on our client's instructions.

If you are a customer of a business that uses our platform, that business's privacy policy applies to you. Please contact that business first. We will help them answer your request.

Websites we build for clients are covered by each client's own privacy policy, not this one.

2.What information do we collect?

In short: what you give us, what your device sends automatically, the content of messages and calls, and some information from other services.

Information you give us

• Name, email address, phone number and business name
• Billing details and account login credentials
• Support messages, form and survey answers, and appointment details
• Files and content you upload to the platform

Information collected automatically

• IP address, device type and browser
• Pages you view, the site that referred you, and session data
• Cookie and tag data (see Section 7)
• Approximate location based on your IP address

Content of communications

This includes text message and chat content, emails, call recordings, voicemails, transcripts and AI-generated call summaries.

Information from other sources

We receive information from payment processors, social platforms (such as lead forms and messages you send us there), verification providers, and public sources.

Free trial checks

When you start a free trial, we verify your phone number and check your IP address and device signals. This prevents repeat trials and fraud.

Payment cards

Our payment processor collects and processes your card details. We do not store full card numbers. We keep only the last four digits, card brand and expiry date.

Sensitive information

We do not knowingly collect sensitive information, such as health, financial-account or precise-location data. We do not collect voiceprints or other biometric identifiers to identify anyone.

3.How do we use your information?

In short: to run the service, bill you, answer you, send messages you agreed to, keep things secure, and follow the law.

AI features

Some features use artificial intelligence (AI). These include the chat assistant, voice assistant, content drafting, call summaries and review-reply drafts.

• AI features are run by AI model and speech providers working for us.
• We do not allow these providers to train their general models on your data.
• AI output can be wrong. A person can review it on request.
• When you talk with an AI assistant, we tell you at the start.

Automated decisions

We do not make any decision about you based only on automated processing that has a legal or similarly significant effect.

Aggregated data

We may combine information into aggregated or de-identified statistics that no longer identify anyone. We use these to improve our service. We will not try to re-identify anyone from them.

Visitors from the EEA or UK

If those laws apply, we rely on these legal bases: performing our contract with you, your consent (for marketing), our legal obligations, and our legitimate interest in running a secure, useful service.

4.How do we share your information?

In short: only with service providers who help us run the platform, and when the law requires it. We do not sell your information.

Service providers

We share information with companies that perform services for us. They may use it only to provide those services. They include:

• Cloud hosting and infrastructure providers (in the US)
• Our CRM and website platform provider
• Telecommunications carriers and messaging providers
• Email delivery providers
• Payment processors
• Analytics providers
• Customer support tools
• Identity verification providers
• AI model and speech providers
• Domain registrars
• Business listings providers
• Workflow automation tools

Our full, current list is on our Sub-processors page. You can subscribe there for updates.

Stripe

When you provide personal data in connection with Live Free Software, Stripe receives that personal data and processes it in accordance with Stripe's Privacy Policy (https://stripe.com/privacy).

We also accept PayPal and Klarna. When you pay with either, they process your payment details under their own privacy policies.

Google Analytics

We use Google Analytics. To learn how Google uses information from sites or apps that use its services, visit https://policies.google.com/technologies/partner-sites.

We do not sell your information

We do not sell personal information. We do not share personal information for targeted (cross-context behavioral) advertising. We do not use advertising pixels on our website. If that ever changes, we will update this policy first and give you a way to opt out.

Legal requests and protecting rights

We disclose information when the law requires it, such as in response to a valid subpoena or court order. We also disclose it to protect the rights, safety and property of our clients, the public or ourselves.

We require valid legal process before sharing information with law enforcement. Where the law allows, we notify the affected client first.

Business transfers

If we merge, are acquired, or sell our assets, information may transfer to the new owner. This policy will continue to protect it.

5.SMS and text messaging

In short: we text you only if you opt in. Reply STOP to stop and HELP for help. We never share your mobile number for anyone else's marketing.

How you consent

You can opt in to texts from Live Free Software by checking an unchecked box on our web forms, texting a keyword to our number, or agreeing verbally or on paper. Consent is not a condition of purchase.

We send two kinds of texts, each with its own consent: marketing texts (special offers, discounts and service updates) and non-marketing texts (such as appointment reminders and account notices).

Frequency and cost

Message frequency varies. Message and data rates may apply.

How to stop or get help

Reply STOP to any message to opt out. We will send one message confirming you are unsubscribed. Our system honors STOP immediately. We honor any other reasonable opt-out request, by any channel, within 10 business days.

Reply HELP for help, or contact us at [email protected] or 351-277-0785. See our SMS Terms for full details.

We do not share your mobile information

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Message monitoring

Our communications providers and wireless carriers may monitor message content to prevent spam and fraud.

6.Calls, voice and AI interactions

In short: calls may be recorded and transcribed, and we always tell you at the start. AI assistants identify themselves.

Call recording

Calls to and from Live Free Software may be recorded and transcribed, including by AI, for quality and record-keeping. A notice plays at the start of every recorded call. New Hampshire law requires the consent of everyone on a call, and we follow it.

If you don't want to be recorded, say so at the start or ask us to call you back without recording. We keep recordings and transcripts for up to 12 months, then delete them.

Automated calls and texts

We make autodialed, prerecorded or AI-voice calls only to people who have given prior express consent. Every such call identifies us and tells you how to opt out.

Chat and AI assistants

Our website chat may be answered by an automated AI assistant. It says so at the start. Conversations are recorded and processed by an AI provider working for us. You can ask for a person at any time. Please don't share sensitive information, such as card numbers or health details, in chat.

Video meetings and note-takers

If we use an AI note-taker in a video meeting, we announce it at the start. We keep meeting transcripts for up to 12 months.

7.Cookies and tracking

In short: we use necessary, functional and analytics cookies. We honor Global Privacy Control.

Cookies are small files stored on your device. Local storage, tags and pixels are similar tools. We use these categories:

Our Cookie Policy lists each cookie by name, provider, purpose and duration.

Global Privacy Control

We honor the Global Privacy Control (GPC) browser signal as a request to opt out of any sale, sharing or targeted advertising.

Do Not Track

There is no common standard for "Do Not Track" signals, so we do not respond to them. We honor GPC instead. We do not allow third parties to track you across other websites through our site.

Managing cookies

You can block or delete cookies in your browser settings, or use the Cookie Settings link in our footer. Blocking necessary cookies may stop parts of the site from working.

Email tracking

Our emails may tell us whether you opened them or clicked a link. This helps us measure delivery and avoid sending unwanted email.

8.Your rights and choices

In short: you can see, correct, delete or download your information. We answer within 45 days, and you can appeal.

Your rights

• Access: confirm whether we process your information and get a copy
• Correct: fix information that is wrong
• Delete: ask us to delete your information
• Portability: get your information in a usable format
• Opt out: of targeted advertising, sale and profiling
• Limit: the use of any sensitive information
• No discrimination: we will not treat you differently for using your rights

How to make a request

Email [email protected] or use our privacy request form. We will verify your identity in a way that fits the request, such as confirming your email or phone. We will never ask for a passport or government ID.

You can ask an authorized agent to make a request for you. We may ask the agent for proof of your permission. Requests are free, up to one per 12 months for each type.

How long we take

We respond within 45 days. If we need more time, we will tell you why and may take one more 45-day period.

How to appeal

If we decline your request, you can appeal. Reply to our decision with "Appeal" in the subject line. We will answer within 60 days. If we deny your appeal, you can contact the New Hampshire Attorney General (see Section 16).

Marketing choices

Use the unsubscribe link in any marketing email, reply STOP to any text, or change your account settings. We will still send messages about your account, billing and service.

Customers of our clients

If a business collected your information through our platform, please send your request to that business. If you send it to us, we will forward it and help them respond.

9.How long do we keep information?

In short: only as long as we need it, then we delete it.

10.How do we protect information?

In short: encryption, access controls and two-factor login. No system is perfectly secure, and we will tell you promptly if something goes wrong.

• Data is encrypted in transit (TLS 1.2 or higher) and at rest (AES-256).
• Access is limited to people who need it, and all users must use two-factor authentication.
• We keep activity logs and regular backups.
• Our infrastructure providers hold independent SOC 2 Type II security certifications.

No method of storing or sending data is completely secure, so we cannot guarantee absolute security.

If there is a breach

We notify affected people and regulators as the law requires. We notify affected business clients within 72 hours of confirming a breach.

11.Children's privacy

In short: our services are for adults running businesses.

Our website and services are not directed to children under 13. We do not knowingly collect their information. If we learn we have, we delete it. We do not sell information about, or target ads to, anyone we know is under 18. You must be 18 or older to open an account.

12.Where is information stored?

In short: in the United States.

We store and process information in the United States. Some of our providers' support staff may access data from other countries, including India, under contracts that protect it.

We currently serve US businesses only. We do not target people in the European Economic Area, United Kingdom, Switzerland, Canada or Australia. If that changes, we will update this policy and use approved safeguards for international transfers.

13.Health information (HIPAA)

In short: please do not put patient health information into our platform.

Live Free Software is not a HIPAA covered entity. We do not currently offer a HIPAA-enabled account or sign Business Associate Agreements. Clients must not submit protected health information (PHI) to our platform. PHI must never be entered into AI features.

14.US state privacy rights

In short: the rights in Section 8 apply to residents of every state with a privacy law, starting with New Hampshire.

We extend the rights in Section 8 to residents of every state with a comprehensive privacy law. These include New Hampshire, California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia.

We do not sell sensitive personal data.

California details

In the past 12 months, we collected the categories below. We collected them from the sources in Section 2, for the purposes in Section 3. We keep them for the periods in Section 9.

EU and UK visitors

If EU or UK law applies to you, you have the rights in Section 8 and the right to complain to your local data protection authority. Our legal bases are listed in Section 3.

15.Changes to this policy

In short: we give you 30 days' notice of important changes.

If we make a material change, we will email account owners and show a notice in the app at least 30 days before it takes effect. If a change reduces your rights, we will ask for your agreement. We will never apply a material change to information we already hold without your consent.

Each version is dated and archived on our Previous versions page.

16.Contact us

In short: email Giles directly. We reply within one business day.

We aim to reply within one business day (Eastern time) and to complete privacy requests within the times in Section 8.

New Hampshire regulator

New Hampshire Department of Justice, Consumer Protection and Antitrust Bureau, 1 Granite Place South, Concord, NH 03301. Phone: 1-888-468-4454. Website: doj.nh.gov.

17.Change log